Recognizing the special preference of Korean consumers in their sensitivity to smell, KT&G rolled out its first odor-reduced cigarette product, Esse Change Himalaya, in April 2019 using smell-reducing technology. The item sold over 10 million 20-cigarette packs (in convenience stores) in four months after release, and recorded total sales of 24 million packs in 2019
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E-cigarettes have become the most commonly used tobacco product among youth
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Among non-smokers, exhaled carbon monoxide did not differ between the baseline, non-mask, and mask periods