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There is a very modest 1% mix shift from premium to discount cigarette brands, he said, while customers are purchasing about 5% fewer units compared to the prior year
However, the brands popularity is a double-edged sword a third of EBs flavor options are out of stock at any given time
It avoids: strong nicotine impact heavy tobacco presence wide, traditional formats Instead, it delivers: precision control consistency within a lighter range That difference is what defines its role in the category
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