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In 1929, Lucky Strike claimed "many prominent athletes smoke Luckies all day long with no harmful effects to wind or physical condition." In the 1950s, Camel used Hank Aaron (pictured) to sell cigarettes

Cigarette Country: Tobacco in American History and Politics (Praeger, 1971)

The authors also fear that if the collection of cigarette butts is carried out in tobacco sales points, the money from the deposits will maintain the smoker's consumption and dissuade him from quitting

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Soft pack cigarettes, with their distinctive packaging and unique appeal, have been a staple in the tobacco industry for decades