tobacco wood brewery Brewing Company - Durham Taproom and American Gastropub TOBACCO WOOD BREWING COMPANY -

However, among never smokers who were someday or former e-cigarette users, we observed greater intentions to purchase and try IQOS

You can obtain cigarette consumption data for the US here and for Norway here and the cancer data for both countries from here

Researchers aren't sure, but have a couple theories

Unlike traditional cigarettes, where you inhale smoke from burning tobacco leaves, e-cigarettes create a lower temperature "vapor" containing nicotine, hence the term "vaping." These offer the same nicotine buzz as traditional cigarettes, without the high risk of lung cancer and the stigma of traditional cigarettes

7-Eleven also made a bid for Caseys at that time but did not consummate a deal