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Washington, George Washington Carver, and some of the modern Negro notables. The Printers Ink article explains that the campaign intends to market cigarettes to African Americans by demonstrating to the Negro that his race has accomplished many things. Tobacco advertising methods targeting African Americans shifted in the late 1950s, 60s, and 70s with the rise of the Civil Rights movement, and just as there was economic and market pressure in the 1940s to increase marketing efforts to African Americans, the 1970s and 1980s sparked resurgence in these efforts

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