The rate of regular cigarette smokers is 23%, with smoking being more common among men (30%) and lower among people with high incomes (15%)
As a general rule of thumb, you can use this as a guide to help get an idea of what e-liquid strength to choose depending on your previous smoking frequency: 3mg/6mg = lighter smokers, only one or two cigarettes max per day 12mg = mid-weight smokers, consuming around 10 cigarettes per day 18mg = heavy smokers, consuming a pack of cigarettes each day 10mg/20mg nic salt = smokers who want to satisfy strong cravings, but do not want a harsh throat hit (menthol users for example) Bear in mind though that this is a rough guide, and a little experimentation to find the balance that works best for you is normal when making the switch
Philip Morris says: The iQOS system is the result of 10 year of R&D and an investment of $3 billion for the sake of creating an alternative that has the potential to reduce the damage for smokers compared to continuing to smoke regular cigarettes
Yeowell HN, Steinmann B
Understanding the Cost Equation Before setting a price, consider all the factors that contribute to the cost of producing or buying your cigarettes: Raw Materials: The tobacco leaves, filters, and paper used in cigarette production
