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Descriptive statistics are reported for demographic and tobacco use characteristics, as well as frequencies for correct responses of descriptor term to pack image and word associations for each of the brands

The slide below from our Marketing Monitoring guide shows how the advertising sector is using packaging as a tool to promote products

Category Vintage 1940s German Art Deco Tobacco Accessories Fabulous 1930's Red and Black Enamel Combination Lighter and Cigarette Case Located in Red Lion, PA Fabulous 1930s Art Deco Red and Black Enamel Combination Lighter and Cigarette Case Chrome and Enamel Geometric Design This fabulous 1930s Art Deco combination lighter and cigarette

On about 45 smoking occasions per day, selected at random by ED, ED administered an assessment

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