Not only is the minty, cooling flavored tobacco most heavily marketed and consumed in Black communities, where over 80% of smokers use menthol, it is a big reason Black men face the highest rate of lung cancer, says Phillip Gardiner, a public health activist and co-chair of the African American Tobacco Control Leadership Council

For tobacco harm reduction, the curious involvement and role of the industry prove to be contentious.2 3 Multinational tobacco companies, such as British American Tobacco (BAT) and Philip Morris International (PMI), have adopted harm reduction in their public relations initiatives and marketing communication, which provides them an opportunity to showcase their engagement in new product development of self-styled next-generation products.4 BAT, for example, publishes an annual report on sustainability that includes a section on harm reduction where their e-cigarette brand, Vype, is offered as a harm reduction product.5 During a 2017 annual shareholder meeting, Altriathe parent owner of Philip Morris USAidentified tobacco harm reduction as a responsibility priority for the company with their branded innovative products and heated tobacco products presented as examples.6 Also in 2017, PMI established a Foundation for a Smoke-Free World with committed funding of roughly US$1 billion and a stated mandate of ending smoking in this generation

However, its not remotely as loud as we expected
The bucket was located right next to the deck
Over time, though, and in the years after grad school, my fandom waned