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Background Proposition 56, passed by voters on November 8, 2016, requires 13 percent of revenue to be allocated for the purpose of funding comprehensive tobacco prevention and control programs, with 85 percent allocated to the California Department of Public Health (Public Health) and 15 percent allocated to the California Department of Education (Education)
To do that, the AGs said the FDA would need to closely monitor the digital marketing landscape, including social media platforms like Snapchat, TikTok, Instagram and Facebook, for tobacco marketing messages which, when delivered via social media, could appear to come from peers rather than from the manufacturer itself
On the contrary, the overall figures are not encouraging
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