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9.9 Exclusions and Disclosures (39 USC 3001(K)(4) & 3001(K)(5)) 9.9.1 Mailable Matter Matter described in 9.6, 9.7, and 9.8 is mailable if it appears in a magazine, newspaper, or other periodical if the promotions are not directed to a named individual, or the promotions do not include the opportunity to make a payment or order a product or service

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And some 78% of VIP users have tried other makes but overwhelmingly prefer VIP, it added.

The graphic warnings would counter the industrys deception and tell the truth about how deadly and unglamorous smoking truly is, Matthew L

PMI reported that IQOS heated tobacco unit sales in Europe grew 8.6% in full-year 2025, accelerating to 10.3% in Q4, with IQOS capturing 12% of total nicotine offtake