The multi-generational aspect of this collection has been challenging but fun to sort out especially since it is all Durham history, and not just about tobacco (or banks!) anymore
Theres no universal winner
To view or add a comment, sign in 98% of GLP-1 content on TikTok comes from individuals who are NOT health professionals A 2026 study analyzed the 400 most-popular videos using the hashtags #Ozempic, #Semaglutide, #Mounjaro, and #Tirzepatide The researchers scored every video for reliability using the JAMA Internet Health Information Criteria and the DISCERN Consumer Health Information Evaluation Tool Influencer content scored 34.53 out of 100 (in terms of how reliable the content was when assessed on the DISCERN and JAMA) And healthcare professional content scored 52.31 The researchers also tested whether the most-watched videos were the most accurate ones They were not There was no significant correlation between engagement metrics and information quality The TikTok algorithm prioritizes engagement over accuracy The audience does not know that The institutions that could fill the gap have not yet built the infrastructure to do so TikTok reaches over 1B monthly users in 150 countries The conversation about a class of drugs that is reshaping how millions of people think about weight, diabetes, and metabolism is happening there, almost entirely without medical input This is what a public health communications failure looks like in 2026 Let me know how you think this phenomenon should be addressed To view or add a comment, sign in We're Flowmance, and we just launched ClaimScan
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Sustainable agricultural transition Some farmers have expressed a desire to shift away from tobacco farming, but they face significant challenges in making this transition
