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Well, the pack size is actually determined by government agencies

Healthcare professionals should consider smoking status alongside frailty, multimorbidity, cognitive function, respiratory symptoms, cardiovascular risk, manual dexterity, and the patients care environment when discussing smoking cessation and harm reduction strategies

In the first two years the new packs lost Philip Morris $7m on top of what they had spent on plant

Since 2007, the Motion Picture Association of America has taken smoking into account when issuing film ratings

As a result, smoking and cigarettes became not just socially acceptable: they were now openly associated with glamour, sophistication and adventure