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As Rohan Pike, former leader of the Australian Border Force's Tobacco Strike Team, told The Sydney Morning Herald last year, "The margins are huge, the enforcement is low, so it's a low-risk, high-profit business." Australia's policy response to these massive illicit markets is to crack down even harder

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Nicotine is not the only harmful substance in e-cigarettes and vapes

While the successor companies of the Supreme Court-ordered break-up of the American Tobacco Company didnt compete in terms of pricing or buying tobacco at auction, they did compete in the world of advertising, bragging about the quality of their product