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The lighter mechanism is impression stamped PENGUIN and the base is impression stamped JAPAN, Penguin HIGH QUALITY, SUPERLATIVE AUTOMATIC LIGHTER, NO
23 July 2012
Plaids of red/black/blue/white were one of the newest patterns, while small checks of black or brown were carryovers from the 1940s
Its too soon for studies on long term health effects, but short term, the general consensus is that while they may less dangerous than smoking a traditional cigarette, they still contain nicotine, can contain a slew of chemicals (pdf), are still highly addictive, and dont really count a healthy alternative
The chosen brand [therefore] must radiate a positive image that also rubs off on the consumer. But, Lorenzen also pointed out that a carefully curated brand image perhaps constituted the single most important attribute that elevates a cigarette brand into the luxury category
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