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People tire of going through the steps to remove ink and paraffin from the paper, and just smoke them along with the rest of chemicals
As smoking bans in cinemas (1987)and advertising & brand restrictions on screen started to take effect, an audience that had been introduced to the slightly heady and surreal world of Star Wars V, the slightly camp but awesome Top Gun, the clean living style of Superman and ET were responding to the B&H advertising (see previous post) hence Leo Burnett were tasked with introducing in new approach to promote the Marlboro brand which also ticked the boxes/neatly sidestepped the new guidelines on cigarette advertising
Can you bring a lighter on a plane when you take safety precautions beforehand
Dimensions: 5184 x 3456 px | 43.9 x 29.3 cm | 17.3 x 11.5 inches | 300dpi Date taken: 8 May 2010
And they're doing what they did 50, 60 years ago by hiring the experts to confuse the whole issue
