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In the 1960s consumers became more aware that smoking leads to cancer, and in 1965 legislation passed that mandated that cigarette packs and advertisements have warnings

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Founded in 1760, Lorillard is the oldest continuously operating U.S

The fact that these tins appeared almost immediately prior to the branding and size restrictions coming into force is suspicious. Alex Cunningham, the Labour MP for Stockton North and a vocal campaigner for plain packaging, said the move appeared to be a ploy to prolong the visibility of Marlboros brand in the UK

doi:10.1136/tobaccocontrol-2014-052071