occasional cigarette smoking is harmful Many people think smoking only on the weekends or at parties Fewer occasional smokers are highly

Philip Morris advertised its Virginia Slims brand with the slogan "Be You" in an ad campaign

has already proposed nine text warnings to be paired with the images, including: Warning: Cigarettes cause cancer and Warning: Quitting smoking now greatly reduces serious risks to your health. The government surveyed 18,000 Americans of all ages to determine which of the 36 proposed labels would be most effective to deter smoking

All onscreen advertisements must now include the health warning Smoking is Harmful to Health, as well as the same warning on smoking packs

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[2] History [edit] Eve was launched in 1971 to compete with Philip Morris Corporation's Virginia Slims cigarette as a more conventionally feminine brand of cigarette designed to target the growing women's market