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Retrieved 29 October 2025

A Philip Morris exec once wrote, hitting the youth can be more efficient even though the cost to reach them is higher, because they are willing to experiment, they have more influence over others in their age group than they will later in life, and they are far more loyal to their starting brand. Quote taken from Tobacco Explained.

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Does the style of the pack make a difference on how many cigarettes fit inside

Statistics like these worry public health experts, since studies show the more cigarette ads teens see, the more likely they are to try smoking