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ISBN 9781913491536

The new red and white Marlboro flip-top box certainly looked classy. Without doubt, the revolutionary flip-top hard pack was instrumental in driving Marlboro from a niche filtered cigarette brand intended for women to the dominant premium cigarette around the world

According to the behavior of smokers in littering cigarette filters 28,43 , there are two general routes to manage this waste, which includes collecting littered cigarette filters and management relying on correct disposal of cigarette filters in trash bins

A QR code on cigarette packaging helps the brand guide smokers smoothly toward their social media pages or website

Logo placement Strategic logo positioning ensures instant brand recognition