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In April 2019, Philip Morris International (PMI)the worlds largest transnational cigarette companylaunched a seemingly ironic initiative: Unsmoke Your World. The campaign, still quietly running today, is one strand of a global public relations campaign in which PMI claims to want a smoke-free future. To recast itself as a public health hero, PMI tirelessly touts its lineup of smoke-free products as the solution to the epidemic propagated by its main product

I like the sweet 16 pun

Take a traditional, spicy chypre, like Rochas Femme, and blend it 50:50 with tropical florals and then blend that again with butter

The holders ergonomic design ensures a comfortable grip while filtering impurities, offering a refined smoking experience

doi: Farrelly, M