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Fehringer G, Kraft P, Pharoah PD, Eeles RA, Chatterjee N, Schumacher FR, et al

This approach aligns environmental concerns with product packaging, fostering brand loyalty and enhancing trustworthiness among consumers

Packaging Hippo is the name for high-quality product packaging that converts into sales

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IQOS was snapped up like hotcakes by consumers when it was launched in South Korea and Japan a few years ago, but in the meantime, it has also gathered an ever-increasing fan community in Europe, North America, and the Middle East