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Coscarella, brought on by TAAT as CEO this past July, is a former lead strategist at tobacco giant Philip Morris where he worked on their Reduced-Risk Products category, bringing a number of cigarette alternatives to markets worldwide

* Tetiana Rak is the chief operating officer of We Are Innovation, a global network of over 50 think tanks and NGOs working at the intersection of policy, innovation, and public health

Menthol cigarettes represent approximately 25% of global cigarette consumption according to the World Health Organization, and menthol remains a dominant flavor additive in the smoke tobacco industry across low- and middle-income countries and developed markets