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Multinomial regression showed that youth, compared with older adults, were more likely to report the pack with the descriptor as having the best taste (OR: 1.695, CI: 1.185-2.423), that they want to be seen using (OR: 2.137, CI:1.427-3.199), that appeal to people their age (OR: 2.111, CI: 1.468-3.038), and reduce the health risks associated with use (OR: 1.762, CI: 1.005-3.087), compared to reporting no difference between packs (Additional file 2: Table S2)
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