who invented cigarettes What everyone gets wrong about the history of Cigarettes kills over 8 million

Several European countries have used the colour as well

Read next Jacob Shamsian is a correspondent on Business Insider's Enterprise news desk

The 20-stick pack became the global standard because its convenient for smokers and easy for manufacturers to produce and price

Benowitz, who was not involved in the study, said the new findings are an important contribution to existing research but arent really ready for translation to clinical practice or regulatory standards. Benowitz, a professor at the Center for Tobacco Control and Research and Education at the University of California, San Francisco, said because the study was done on cells in a lab, it doesnt accurately assess the effect these substances have on cell and organ function in the body

He was appointed CEO in May of this year and has climbed the ladder at the business since joining in 1992