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On November 24, 2025, Gibbs emailed a "Statewide poll working group" inviting them to help "formulate a statewide voter poll on messaging around endgame policies." The group included three CDPH employees: Lautsch, Valenzuela, and Tonia Hagaman, alongside American Heart Association staff and Rachael Record, a San Diego State University professor whose published research explicitly aimed to develop community-specific messaging strategies to build support for tobacco prohibition
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The regulation not only limits explicit promotion and advertising, but also includes a section on subliminal messages classified as propaganda that could encourage consumption, particularly during sporting competitions, for example in the context of broadcasts of Formula 1 competitions or in video games.[2]
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