man from uncle cigarette case communicator The Gadgets U.N.C.L.E. Robert Vaughn David McCallum man from uncle cigarette case

when Marty Allen tires of Zoltan Schubach's (Theo Marcuse) threat on closed-circuit television and changes the channel to one featuring a cowboy representing the Marlboro Man turning to the camera with a black right eye and saying "I'd rather switch than fight." The June 1964 Mad magazine parodied the slogan by twisting it into "Us Cigarette-Makers will fight rather than quit!" regarding reports linking smoking to cancer and the subsequent PR campaign to make their own reports, with editor Al Feldstein as an executive with a black eye

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